gloss · Premium Gloss
BRAVO™
Premium Gloss
With domestic paper supply tightening from mill closures and allocations, BRAVO offers a reliable, competitively priced premium gloss grade with guaranteed supply and no minimum orders. BRAVO Gloss delivers vivid, high-color print output with excellent ink hold-out — engineered for inkjet ink chemistry and optimized pigment retention.
80
ISO Brightness
1
Weight
C2S
Gloss Finish
80 ISO brightness — engineered for inkjet ink chemistry
Premium gloss — high pigment retention, vivid color
Excellent ink hold-out and sharp formation
Optimized for high-speed continuous inkjet
FSC, SFI, or PEFC certified available
Mill-lock consistency — same line, same profiles
—— Specifications
Technical Specifications
Complete specifications for the BRAVO 60# stocking program. 80 ISO brightness.
| Weight | Caliper (mils) | Brightness | Opacity (%) | Smoothness (Sheffield) | M-Weight (lbs) | Applications |
|---|---|---|---|---|---|---|
| 60# | — | 80 | 96% | 53 | 90 | Magazines & catalogsRetail inserts & circularsDirect mailCoupons & flyersHigh-color publicationsMarketing collateral |
All values are nominal. Basis size: 25 x 38. M-weight per 1,000 sheets. Smoothness measured in Sheffield units (lower = smoother for gloss grades).
—— Use Cases
Built For Applications
Magazines & catalogs, retail inserts & circulars, direct mail, coupons & flyers, high-color publications, and marketing collateral.
Catalogs & Lookbooks
Full-color product catalogs with rich photography and sharp text. BRAVO's ink holdout makes every page feel premium.
Magazines & Periodicals
High-page-count publications that demand consistent color from cover to cover with competitive postage weight.
Retail Inserts & Flyers
Eye-catching retail circulars and FSIs where shelf-appeal drives response. Vivid color at volume pricing.
Direct Mail & Marketing
Self-mailers, postcards, and collateral that stand out in the mailbox. 98 brightness grabs attention immediately.
Annual Reports & Brochures
Corporate communications that reflect brand quality. Premium hand-feel with exceptional image reproduction.
Posters & Promotional
Large-format promotional pieces with saturated color and crisp graphics. Maximum ink holdout for bold visuals.
—— Compatibility
Press Compatibility
BRAVO runs on the presses you already own. Here is the compatibility matrix by weight.
| Grade | Inkjet Web | Offset Web | Sheetfed Offset | Digital Sheetfed |
|---|---|---|---|---|
| 60# |
1
Inkjet Web
1
Offset Web
1
Sheetfed Offset
1
Digital Sheetfed
—— Differentiators
What Makes BRAVO Different
From press to mailbox, BRAVO is engineered to outperform at every stage.
Superior Ink Holdout
Ink sits on the premium gloss surface rather than absorbing in, delivering a glossier appearance and sharper detail without extra coatings or varnish.
Premium Clay Finish
The premium gloss finish provides a smooth, consistent surface that enhances halftone reproduction and fine-line detail across the entire sheet.
Vivid Color Reproduction
98 brightness ensures true-to-life color matching. High-pigment retention means your CMYK builds pop without over-inking or excessive dot gain.
Multi-Press Compatibility
Engineered for consistent runnability across inkjet web, offset web, sheetfed, and digital presses with minimal makeready waste.
—— Origin
Our Canadian mill partner — Nova Scotia, Canada
Manufactured at one of North America's premier paper mills, ensuring consistent quality and reliable supply for your pressroom.
—— Get Started
Ready to See the Difference?
Request a BRAVO sample pack and see why printers are switching to Archway for their gloss paper needs.